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Job Summary:
Perricone Farms, in partnership with Natalie’s Orchid Island Juice Company, is a dynamic company in the premium citrus juice market. They are seeking a Social Media Manager to develop engaging content and drive brand awareness through storytelling, while collaborating closely with the marketing team.
Responsibilities:
• Develop, plan, and execute a social media content calendar for our social platforms, focusing on Instagram, Tik Tok, Facebook and LinkedIn.
• Maintain consistency in the brand's voice and messaging across all platforms, ensuring alignment with the brands’ core values driving authenticity, integrity and quality.
• Track and analyze the performance of social media campaigns.
• Provide regular reports to the marketing team with insights and recommendations for optimization.
• Identify opportunities for partnerships and collaborations with influencers, creators and likeminded brands to amplify reach and relevancy across our social channels.
• Manages responses to customer inquiries, potential sales leads, monitor and engage with our followers, and cultivate a community around the brand.
• Stay current on social media trends and best practices to ensure Perricone Farms and Natalie’s are leaders in premium juice.
• Comply with all Plant, State and Federal OSHA, EPA, FDA, HACCP, and SQF regulations.
Qualifications:
Required:
• Bachelor's degree in Marketing, Communications, or related field.
• 3+ years of proven experience as a Social Media Manager or similar role, ideally within the CPG or food and beverage industry.
• Excellent written and verbal communication skills.
• Creative and detail-oriented with a passion for storytelling.
• Scrappy, current and strategic with a clear understanding and vision of what wins on social and why.
• Strong understanding of social media platforms, trends, and analytics tools (i.e. Dash Hudson, Google Analytics, etc.)
• Ability to work independently and as part of a team, promoting collaboration and demonstrating strength in working effectively with colleagues.
• Comfortable receiving feedback and iterating quickly.
• Exhibits integrity, trustworthiness and upholds high values in professional interactions.
• Strong communication skills and a strong client-focused mindset.
• Must be able to come into the Newport Beach, CA office as necessary for collaborative meetings or shoot content in the field.
Company:
Perricone Farms is a manufacturer and retailer of fruit juice and food products. Founded in 1935, the company is headquartered in Beaumont, California, USA, with a team of 201-500 employees. The company is currently Growth Stage.
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